Zed Seven
Belongingness, built into the everyday
For Arabs who long for their Arab roots. For our distant families who want a re-connect and take pride in their Arab identity.
Waleed RADWAN
I’ve always felt like I had one foot in two worlds. I was deeply touched by modern self-help books (on success, purpose and mindset). At the same time I also found deep answers that were often hidden in the words of timeless ancient Arab wisdom.
Here, we bring those two worlds together.
But that's not it. It's not only about bringing the wisdom from both worlds. It's also to help Arabs living abroad pass on identity and pride to their families and friends by shaping the environments their children grow up in —not by preaching culture, but by surrounding them with it, so that Arab identity is absorbed naturally, not enforced verbally..
To do that, building an Arab-themed environment is by visual reinforcement (clothing and wall art) ; Narrative Identity (e-books and mini-magazines) ; and also Memory and Atmosphere (home fragrances). That's how Zed Seven builds these product stories around this theme. So they are seen, read and felt. And so they serve as conversation starters as well.
For the same reason, I have a separate blog for topics of personal growth. It helps cut through the noise, and regain clarity and purpose for our personal lives. Visit my website : www.AboveTheNoise.me
Zulfa | Clothing and Wall Art
Clothing and home decor that bring us meaningfully closer. They carry our identity and tell stories of Arab values.
A collection of Arabic scents for homes. Reed diffuser and air spray fresheners - all built on Arabian aroma - to fill your homes with tradition, and surround your children with a rich Arabic essence.
Zane | Home Fragrances
AboveTheNoise | Blog & Community
In search for meaning in blurred world, cutting through the noise, this blog and community blends modern personal growth quotes with timeless ancient Arab wisdom. Quotes, e-books and conversations.
new book ....COMING SOON
Interested .....Let's CONNECT
+971-588224771 | waleed.radwan@zulfa.me